First impressions count, and so does the internet! If customers search for service providers via Google, they see the search engine results first and before the company homepage. The paid advertisements appear at the top and above them the Google My Business entries. According to statistics, users mainly click in the upper area and see it first. With a Google My Business listing, you will attract the attention of your customers.
The Google search engine is the most used worldwide and is therefore the first point of contact for many potential customers when looking for a suitable service provider or product. With your Google My Business entry, you increase your reach and make information such as your address, opening hours and photos easily and quickly available to customers. By being able to link your company homepage , you make it easier for your customers to find their way to your website and you gain priority when it comes to placement in the search engine results . Your company entry will also appear on Google Maps, which helps your customers to find your store and is supplemented by the intelligent route planning option.
Already knew? Google analyzes the location data from smartphones with the Android operating system and uses it to compile statistics on the number of visitors to a company or location. If sufficient data is available, Google will add information to your My Business entry about the number of visitors to be expected on which days.
Reviews from your customers lead to more trust and have the effect of word-of-mouth propaganda
Let your customers promote you. A good rating has a similar value for customers as a recommendation from a friend and is therefore one of the most effective advertising media. Through testimonials from other customers, a prospect has the opportunity to compare your company with others and can thus be positively influenced. Of course, a customer could also get a bad impression from negative reviews. It is therefore important to always keep an eye on the reviews and to respond to negative reviews as quickly as possible. Responding to negative reviews can often appease customers and change their minds about the company, which in turn can lead to a positive review. In addition, interested parties can see from your answer that you care about the satisfaction of your customers. Google rewards companies with a lot of “real” positive reviews with a ranking (placement in the search engine results) advantage. To determine the authenticity of a review, Google has various guidelines. Since it can have a negative impact on rankings if Google notices that reviews are being faked, we do not recommend hiring companies to write fake reviews.
How do you get more reviews?
- After purchasing or completing your work, ask your happy customers for a review
- Send your customers an email asking them to rate your business
- Create a post on your social networks asking for reviews (e.g.: Do you want to help us to spread the word about our product? Then…)
- Offer your customers something in return, e.g. B. A small discount for customers who have reviewed your business
